Catherine Driscoll
Opinion
07 April 2024
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Performance marketing’s huge growth has been a result of its appeal as a measurable, targeted strategy. However, the growth of AI, move away from cookie-based measurement, a focus on the importance of long-term effects, and the rise of retail media, are all impacting what performance marketing means today, explains Catherine Driscoll, introducing a new deep dive into the next phase of performance marketing.
Opinion
09 January 2024
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Consumers' concerns about climate change don’t always translate into sustainability-driven actions and purchase behaviours. Catherine Driscoll, WARC’s EMEA Commissioning Editor, introduces a collection of articles to help close the intention-action gap and provide brands with practical insights for effective sustainability communications.
Opinion
04 September 2023
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Catherine Driscoll, Commissioning Editor EMEA at WARC, introduces a new regional Spotlight that covers fascinating new effectiveness research to supercharge brand growth.
Opinion
17 March 2023
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The Ukraine War has intensified rising inflation, energy prices and supply chain disruption. In this new Spotlight WARC's Catherine Driscoll looks at the impact for consumers and shares advice for marketers a year after the conflict began.
Opinion
12 April 2022
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WARC Commissioning Editor Catherine Driscoll introduces this month’s WARC Guide which provides guidance for high-growth, scale-up brands. These brands have matured beyond the start-up phase and after a period of consistent growth are ready to move to the next level. However, with lower budgets and the need for a strategic pivot, they can face a host of challenges to maintain or build on their initial success.
Opinion
04 February 2019
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Influencer marketing is already used by 57% of companies, and is set to grow to a $10 billion market by 2020. It's also been attracting headlines for opaque practices and even fraudulent activity, causing concern for major advertisers. Admap's February issue goes inside influencer marketing .
Opinion
06 November 2018
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The second edition of the new, digital Admap is focused on winning at personalisation, a key challenge for our clients. Catherine Driscoll, Commissioning Editor, explores this month's themes.
